Thinking Loud - Brands. Music. Culture.

Who we are.

Thinking Loud are experts in music, youth culture and brand marketing. We generate and execute campaign ideas for brands and artists in the world of entertainment. We turn these ideas into stories and tell them through a global network of passionate fans.

What we do.

PR and communications

Event curation and production

Sponsorship and rights

Brand partnerships and activation

Our latest projects.

42 Below x Heaps Gay Qweens Ball

Our friends at 42 Below Vodka sponsored the inaugural Heaps Gay Qweens Ball for Vivid Sydney 2018. We recruited 42 Qweens for 42 Below to take part in the official marching procession that kicked open the doors of the iconic Sydney Town Hall for what was a royal night of decadence and debauchery.

RBMA Weekender

Legendary producer/DJ Tony Humphries performs at 'Zanzibar Meets Mad Racket' for the Red Bull Music Academy Weekender in Sydney, 2017. The globe-trotting music institution is brought a weekend packed with impeccably curated live performances, conversations with pioneering artists, club nights and audio-visual installations to Sydney for the second year in a row.

Brand's Laira Cellar Door @ Night Noodle Markets

Thinking Loud have designed Brand's Laira's national festival activation strategy around the Night Noodle Markets - look out for our beautiful cellar door space popping up across the country in 2018!

Winston Surfshirt @ The Island

We love working with the lads of Winston Surfshirt. Last Summer they performed to a packed crowd afloat on The Island, with the iconic backdrop of the Sydney Harbour.

Southern Sounds presented by Southern Comfort

We produced a live music series called 'Southern Sounds' to celebrate the spirit of New Orleans over the Summer of 2018. Presented by Southern Comfort, and taking over several venues in Sydney, Melbourne and Brisbane, the tour featured an amazing cast of artists, such as REMI, Joyride, Oscar Key Sung, Palms + many more!

Boiler Room Stage @ Sugar Mountain 2018

The Boiler Room live-stream stage absolutely slayed at Melbourne's Sugar Mountain Festival this year, with Honey Dijon, Gerd Janson, Dan Shake, Project Pablo, Fantastic Man + more on the decks.

Wrangler Freedom Denim Launch Party

To celebrate the launch of their brand new Freedom Denim collection, we produced a killer invite-only event for Wrangler featuring live music by Jack River, a photography exhibition of all the artists profiled in the campaign a denim art installation at GoodSpace Gallery in Chippendale. Tasty brews and good times were had by all!

AIR x Boiler Room - Live from the Sydney Opera House

We were proud to produce Boiler Room's first live broadcast from the Sydney Opera House concert hall - and what a way to kick things off with AIR playing their seminal album "Moon Safari" in full.

Boiler Room x Nike - MELBOURNE: ON AIR

We broadcasted an epic live Boiler Room show atop a Melbourne rooftop, in collaboration with Nike for Air Max Day 2018. MELBOURNE: ON AIR featured an incredible debut Boiler Room set from the one and only Nina Las Vegas, plus Basenji, Strict Face and Corin also taking over the decks for one helluva night.

JBL Soundbar Launch @ Golden Age Cinema & Bar

To launch the brand new JBL BAR Series, we hosted a private screening of 'Mad Max: Fury Road' for media + friends at the stunning Golden Age Cinema & Bar. The sound was completely powered by the amazing JBL Bar 3.1, a home entertainment system with cinema-quality sound.