Thinking Loud - Brands. Music. Culture.

Who we are.

Thinking Loud is a PR & Experiential agency based in Sydney. We create unique experiences, digital content & authentic PR campaigns that connect culture, brand and community. What makes us special, is our team’s deep understanding and unrivalled passion for popular culture & entertainment.

Our latest projects.

Sampa The Great Album campaign

We engaged a key selection of trusted outlets and journalists to help launch Sampa The Great's debut album 'The Return' within Australia, while educating the country on her identity. 'The Return' went on to win the 2019 ARIA Winner for Best Hip Hop Release, a sold out national Australian tour, Feature album across radio nationwide, and over 145 pieces of coverage.

Thinking Loud role: Music PR

Craigellachie Bar 51

In 2019 we joined forces with single malt whisky brand Craigellachie to create a once in a lifetime experiences for whisky lovers. We transformed the Duke of Clarence hotel into a moody whisky den where competition winners were treated to a private tasting of Craigellachie's 13, 17 and 23 year old age statements, before being guided through an exclusive, money can't buy Craigellachie 51 tasting. This campaign lasted three nights and attracted over 2000 applications.

Thinking Loud role: PR / Event Production / Campaign Management

Boiler Room Festival

In 2019 we relaunched Sugar Mountain festival as a one-stage Boiler Room experience in Australia. A completely in-the-round festival, broadcast live across the globe and attended by 3,500 people on ground. Full ticket allocation for the event exhausted within 72 hours of announcement, and before any lineup reveals.

Thinking Loud role: Live Broadcast Production / Music PR / Talent Programming

42BELOW Waste Free Weekender

In order to bring 42BELOW's sustainability messaging to life, we executed the 42BELOW Waste-Free Weekender, a two day long event celebrating everything pure. The campaign included Paint & Piss sessions with influencer artist Struthless, a 100% wasteless brunch in partnership with Acre Eatery, multiple dance parties, and a bespoke cocktail menu to compliment it all.

Thinking Loud role: Event Production / Talent Programming / PR / Influencer relations / TTL Campaign Delivery

Bacardi El Coco Tropical Danceteria

This Summer we rolled into some of our favourite Australian music festivals with the Bacardi El Coco Tropical Danceteria: a first-of-its-kind rolling mojito bar and music activation that has seen non-stop good vibes from local and international acts like Frank Booker, Winston Surfshirt, CC:Disco, CLYPSO, Shantan Wantan Ichiban + so many more.

Thinking Loud role: PR / Event Production / Influencer Relations / Talent Programming / TTL Campaign Delivery

Southern Comfort Presents Southern Sounds

From ideation through to execution, Southern Sounds was one of our biggest projects last year: a day-to-night, multi-stage, New Orleans-inspired street party feat. the likes of REMI, Kaiit, Cakes Da Killa, Miss Blanks x FEMPRE$$, Milan Ring + many more!

Thinking Loud role: Event Production / Talent Programming / PR / Influencer relations / TTL Campaign Delivery

Spilt Milk Festival

In 2019 we introduced Spilt Milk to the Victorian market as a leading even in Ballarat, building on a sold-out legacy in Canberra to maximise the strong goodwill of the brand nationally. Together we drove the sale of 60,000 tickets to achieve two sold-out festivals in Canberra and Ballarat.

Thinking Loud role: PR / Music PR

Boiler Room Stage @ Sugar Mountain 2018

The Boiler Room live-stream stage absolutely slayed at Melbourne's Sugar Mountain Festival this year, with Honey Dijon, Gerd Janson, Dan Shake, Project Pablo, Fantastic Man + more on the decks.

Thinking Loud role: Live Broadcast Production / Music PR / Talent Programming

Bombay Sapphire x Liveworks

In 2019 we brought the Bombay Sapphire Presents: Canvas Bar to Liveworks Festival of Experimental art. Boasting a bar with touch-technology, ground breaking visual mapping and spatial lighting technology, the activation further defined what Bombay Sapphire stands for in the creative landscape.

Thinking Loud role: PR / Event Production / Talent Programming

Red Bull Music Festival Melbourne

We helped to position the debut Red Bull Music Festival Melbourne as the leader in emerging and innovative talent, and drive ticket sales. By utilising a two-phased PR distribution, we were able to hit 34 million eyeballs, with 72 pieces across a variety of outlets.

Thinking Loud role: Music PR / Influencer Relations

Spotify Front Left Live

A unique, live playlist event we had the pleasure of helping bring to life for the first time in the Southern Hemisphere, Spotify Front Left Live featured a line-up of some of Australia's most promising and emerging acts; Cosmo’s Midnight, Baker Boy x Dallas Woods, Hatchie, Kota Banks x CXLOE, alongside special international guest – King Princess.

Thinking Loud role: Event Production / Talent Programming / PR

JBL Snow Tunes

By partnering JBL with Snow Tunes, we reinforced the brand's status as young, energetic, and connected with fans, through shared values of music, experiences, and above all else, FUN. The JBL Stage hosted over 20 artists, including Touch Sensitive and Jupiter Projects, performing to a crowd of over 6000 punters.

Thinking Loud role: PR / Event Production / Influencer relations / Talent Programming